Affinity Devon
This festive season, Affinity Devon, the popular outlet shopping centre, is spreading Christmas cheer with a delightful animated advert. We, the creative agency behind the campaign, recognized the power of animation to capture the magic of the season and showcase the diverse range of brands available at Affinity Devon.
Our concept? An “Elf’s Workshop” wonderland! This whimsical world features sparkling presents adorned with the logos of popular brands like Nike, M&S, Next, and H&M, all traveling along fantastical conveyor belts amidst a backdrop of vibrant artwork.
This approach taps into the strong brand recognition associated with these logos, creating a memorable and festive experience for viewers. The animation itself is a visual treat, filled with bright colours and captivating movement, sure to leave a lasting impression.
By combining the magic of animation with the power of familiar brands, Affinity Devon’s Christmas advert effectively highlights the variety and quality of shopping options available at the centre. It’s a delightful reminder that the perfect Christmas gift, at a fantastic price, awaits you at Affinity Devon
Originally broadcast on #skyadsmart from 10th November 2020 to the middle of December, the advert shown is the latest incarnation which ran in 2023
EXTRA CREDITS:
Glitter texture: Daniel Oakfield