A commercial Christmas campaign, a specialist learning film and an international product launch. Different audiences and formats—each shaped around a clear idea.
A colourful 3D Santa’s workshop turned the practical question shoppers ask—“which brands are there?”—into a memorable Christmas advertising idea.
The core world stayed recognisable while lighting, materials, branding and seasonal details were refreshed each year. Versions for Affinity Devon, Affinity Staffordshire and Sterling Mills used bespoke palettes to feel local without losing campaign consistency.
A six-minute educational animation transformed theory, model, method and approach into a tactile board-game world for social-work professionals and students.
Every texture, prop and piece of box artwork was hand-drawn. Head, heart and hands became part of a physical visual system, helping viewers see how different concepts connect without reducing the subject to a conventional explainer.
A silent 3D robot—designed around the battery charger itself—gave a technical rechargeable product warmth, charm and an instantly recognisable campaign asset.
Robert Llewellyn narrated the hero advert, bringing a natural connection to technology and sustainability. The campaign expanded into a 60-second Christmas story, short social films, Eastern European adaptations and outdoor work for Hong Kong buses.
The format follows the problem: thirty seconds or six minutes, local retail or international consumer brand, one film or a campaign designed to keep evolving.
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