WHAT AI CONTRIBUTES
Speed, range and production power.
Concept visualisation, image creation, animation, voice and rapid versions can all move faster—giving the idea more room to grow.
AI video production
The production
is artificial.
The thinking isn’t.
Senior creative direction. New production power.
AdIQ combines new-generation production tools with experienced advertising judgement—making ambitious ideas achievable without handing your brand over to a machine.
26 yearsadvertising experience
Human controlledfrom brief to delivery
Made to fityour message and media
Not push-button advertising
AI is a production tool.
It isn’t the creative director.
The technology can make things possible. It still takes judgement to decide what is worth making, what feels true to your organisation and what will connect with the people you need to reach.
WHAT ADIQ CONTROLS
Strategy, taste and responsibility.
We shape the brief, write the message, direct every element, challenge weak output and refine the finished advert until it works as advertising.
Inside the
production process.
Select a stage to see how human judgement stays in control throughout an AI-enabled production.
START WITH THE PURPOSE
Strategy before software.
We define the audience, objective, proposition and response before choosing how anything should look or move.
AudienceObjectiveMedia
The practical advantage
More creative possibility.
Less production drag.
This is most valuable when a conventional production would make the right idea too costly, too slow or too difficult to adapt.
01 / AMBITION
Show what cannot easily be filmed.
Build locations, characters and scenarios that would normally require a much larger production.
02 / FLEXIBILITY
Create around the campaign.
Develop different lengths, formats and creative versions for the channels doing the work.
03 / CONTROL
Keep the brand recognisably yours.
Every choice is reviewed by an advertising professional rather than accepted because an AI generated it.
Clear packages. No surprises.
Choose your
screen time.
Every option is a complete, human-directed AI production. Prices start at £1,500 for 10 seconds, with each additional 10 seconds costing £500.
Short Impact
10 seconds
£1,500
One focused message, delivered quickly and memorably.
Ideal for short-form, social and campaign cut-downs.
Recommended
Complete Advert
30 seconds
£2,500
Enough time to establish the idea, communicate the benefit and land the message.
The strongest all-round option for most campaigns.
Brand Story
60 seconds
£4,000
More room for storytelling, explanation and an emotional journey.
Ideal for websites, YouTube and longer-form campaigns.
All packages include concept development, scriptwriting, storyboard, AI scene creation, editing, music, professional voiceover and one round of revisions.
Typical turnaround: 2–3 weeks
Prices exclude VAT. Advertising spend, broadcast clearance and unusual third-party licensing are quoted separately where required. Longer or unusually complex productions are quoted individually.
Useful things
to know.
Is the advert completely generated by AI?
AI helps us create scenes, locations and visuals, but every project is planned, scripted, directed, selected and edited by experienced creatives. We use AI where it improves the production—not simply because it is available.
Can you recreate our people, products or premises?
Often, yes. Clear reference photographs make an enormous difference. We normally ask for several angles of people and locations, plus high-quality product images. We will explain what is realistically achievable before production begins.
What does one round of revisions mean?
After the first completed version, you can provide one consolidated set of reasonable changes. A new concept, substantial script change or replacement of several agreed scenes may require a revised quotation.
Can the advert be used on TV?
Yes, subject to the normal technical and advertising-clearance requirements. We can also prepare versions for YouTube, websites, social media and digital displays. Media placement and clearance can be quoted separately.
Do we need to provide a finished script?
No. Give us your objective, audience, key information and any essential claims. Scriptwriting, concept development and storyboarding are included.
What about music and voiceover?
We select suitable music and a professional AI voice to match the brand. With permission, we can use a supplied real voice; a separately commissioned voice actor can also be arranged where appropriate.
Tell us what
you want to make.
You don’t need to write a production brief. Answer a few straightforward questions and we’ll turn your information into one.
Bring the brief.
We’ll find the intelligent way to make it.
Tell AdIQ what you need the advertising to achieve. We’ll decide where AI adds value—and where experienced human craft matters more.
Create your starter brief ↑