Years in advertising
Experience across creative development, production, media strategy, planning and buying.
Creative director · Producer · Media planner
RayMarett.
Twenty-six years in advertising. One point of contact from the first conversation to the finished campaign.
The short version
Creative thinking.
Commercial judgement.
I started in media, learned how audiences are reached and went on to build the creative work they see when we get there.
That combination still shapes how I work. I can develop the idea, write and produce the advertising, then plan where it should appear and how the budget should be used. It keeps creative and media connected—and gives clients experienced attention without layers of account handling.
My work spans television, long-form and short-form video, YouTube, radio, outdoor, print and digital. I have worked with national brands, local government, public services and independent businesses, often becoming a practical extension of the client team.
AdIQ is deliberately independent. When a channel is wrong for the brief, I will say so. When a plan can be made more effective, I will challenge it. The objective is never to spend the budget. It is to make the budget work.
Senior point of contact
The same person stays close to the work—from the original problem through to delivery.
Useful channels
The answer might be TV, YouTube, radio, outdoor, print or an integrated campaign. The outcome comes first.
How I work
Less theatre.
More useful thinking.
01
Start with the change
Before choosing a channel or writing a line, define what the audience needs to think, feel or do differently.
02
Join up creative and media
Where an advert appears changes what it needs to say. Planning and production work better when they are considered together.
03
Protect the budget
Experience is knowing what not to buy. I would rather rule out an unsuitable channel than force a client’s money into it.
04
Work as one team
The best campaigns happen without an agency/client divide: honest conversations, shared responsibility and good people solving the same problem.
Why AdIQ
“New tools expand what we can make. They do not replace the thinking behind it.”
Ray Marett · Creative Director, Advertising IQ Ltd
Start a conversation
Bring me the problem.
If you have a campaign, production or media challenge to solve, tell me where you are starting from.
hello@adiq.co.uk →