Animated food waste recycling advert shown on a television in a living room setting

Why Animation Works So Well in Behaviour-Change Campaigns

Animation has a unique ability to explain, engage and persuade; especially when the goal isn’t just awareness, but changing what people actually do. In recent years, we’ve seen animation move far beyond children’s TV or explainer videos. It’s now one of the most effective tools for public-sector campaigns, charities and purpose-led brands looking to communicate […]

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