01 / BROADCAST
Linear television
Shared, scheduled viewing with the scale to make brands familiar and campaigns feel important.
TV & video advertising
Make the brandfeel bigger.
From the first thought to the final transmission, AdIQ develops television and video advertising that earns attention, builds confidence and gives people something worth remembering.
Featured TV work · Somerset Council
Theo’s Story
A 40-second animated film created to encourage more people to consider fostering. The television and online film formed the heart of a wider campaign across Sky, radio, outdoor and digital activity.
LGC Awards · Campaign of the Year · Highly Commended
+44%FOSTER-CARER APPROVALS
+48%WEBSITE TRAFFIC
26FOSTER CARERS RECRUITED
One ideaTV, RADIO, OUTDOOR & DIGITAL
Today’s television
More ways to reach.
One powerful screen.
Television is no longer a choice between one national campaign and nothing at all. Linear channels, broadcaster streaming, addressable services and connected television offer different combinations of reach, context and targeting.
02 / STREAMING
Broadcaster video on demand
Premium broadcaster programming watched on demand across televisions and connected devices.
03 / ADDRESSABLE
Targeted television
Household and audience targeting that can make television practical for more focused campaigns.
04 / CONNECTED
Online video
Adapted creative and complementary video activity that carries the campaign beyond the broadcast schedule.
Creative before cameras
A television advert is not a filming day.
It is a business problem turned into a thought people can understand—and remember—in seconds.
Production matters, but the expensive part of a weak advert is not the shoot. It is paying to broadcast something that has no clear reason to exist. AdIQ begins with the audience, the objective and the single most useful thing the advert can communicate.
01What must the audience think, feel or do?
02What can this brand say that its competitors cannot?
03What deserves the viewer’s attention?
From brief to broadcast
One experienced lead.
The complete process.
AdIQ can manage the whole journey or work alongside your existing team, production company or media partner.
01
Strategy & proposition
Define the audience, objective, response and central promise before deciding what the advert should look like.
02
Concept & script
Develop an idea that works at television speed, with the brand and message built into the story rather than added at the end.
03
Production
Choose the right route for the idea: live action, animation, AI-assisted production or a carefully planned combination.
04
Clearance & delivery
Prepare the campaign for the relevant technical, regulatory and broadcaster requirements, including specialist partners where needed.
05
Media planning
Match the creative to an appropriate mix of channels, regions, audiences and viewing environments.
06
Measurement & learning
Agree useful measures before launch, then use the campaign’s response to improve what happens next.
Independent advice
Not every business needs TV.
More could use it than assume.
We will not recommend television simply because it is the page you landed on. The right answer depends on your audience, geography, objective and available budget. Sometimes that means broadcast scale; sometimes addressable TV, broadcaster streaming or online video will do the better job.
Talk through the options →Start with the objective
What should your audience remember?
Tell us what the campaign needs to achieve. AdIQ can help shape the proposition, develop the creative, manage production and plan how the work reaches people.
hello@adiq.co.uk →