01 / AUDIO
Radio & digital audio
Voice, music and repetition can make a campaign feel personal, familiar and immediate—whether heard through broadcast radio or targeted digital audio.
Radio, outdoor & print
Be heard.Stay visible.
AdIQ brings creative thinking and intelligent media planning together across radio, digital audio, outdoor and print—turning separate placements into one campaign people recognise.
SmokeFree Somerset
Planned for continuity.
Built for change.
A two-year media plan structured across five concentrated phases. AudioX radio activity creates reach and repetition, with complementary D6 and D48 outdoor keeping the message present in everyday life. The framework protects campaign continuity while retaining flexibility around availability, performance and changing priorities.
2 yearsLong-term campaign
5 phasesConcentrated activity
2 channelsAudio + outdoor
PHASE 01Campaign burst
PHASE 02Campaign burst
PHASE 03Campaign burst
PHASE 04Campaign burst
PHASE 05Campaign burst
Campaign in the world
One question.
Different reasons.
The “What’s your why?” platform gives the campaign a consistent, positive voice while allowing individual executions to reflect the personal reasons people choose to stop smoking.
D6 and D48 creative design: Zoe Grimes, Every Day PioneersVisit the Cornish design studio →
The right role for each medium
Different senses.
One clear thought.
Radio, outdoor and print work in very different ways. The skill is not making them look or sound identical; it is preserving the central idea while using the particular strength of each channel.
02 / OUT OF HOME
Outdoor
High-visibility messages designed for real viewing conditions, from roadside and transport environments to digital screens and place-based networks.
03 / PHYSICAL MEDIA
Thoughtful advertising and campaign materials that give people something tangible to notice, understand, keep or act upon.
More than a media list
The channels should help each other.
Audio builds memory. Outdoor supplies the visual reminder. Print can add detail and permanence.
A joined-up campaign does not need every channel at all times. It needs the right sequence, enough weight to be noticed and a recognisable thought carried from one encounter to the next.
01Concentrate activity so the campaign has a chance to register.
02Plan distinctive creative for the way each medium is consumed.
03Keep flexibility where timings, availability or priorities may change.
From objective to schedule
Creative judgement.
Media discipline.
AdIQ can manage the complete campaign or work with your existing designers, production partners and internal team.
01
Audience & objective
Define who needs to respond, what needs to change and the role paid media should play.
02
Campaign architecture
Decide how the channels, bursts and messages should work together across the available period.
03
Creative development
Develop the central thought and brief the most appropriate creative specialists for each execution.
04
Planning & negotiation
Compare formats, coverage, frequency, availability and value before committing the budget.
05
Delivery & coordination
Manage artwork, audio, specifications, deadlines and media-owner requirements through to launch.
06
Review & adaptation
Use each phase to inform the next while keeping the long-term campaign recognisable.
Independent planning
Use the medium.
Don’t simply fill it.
The answer is not always a bigger list of formats. AdIQ recommends the channels, timings and creative approach that best fit the audience, geography, objective and available budget—and is equally clear when something should be left out.
Talk through the options →Start with the campaign
Where should the idea live?
Tell us who you need to reach and what you need them to do. AdIQ can shape the message, plan the media and coordinate the work from first brief to final placement.
hello@adiq.co.uk →