01 / FILM
Create emotional understanding
Use story, character, sound and time to make an unfamiliar decision feel human.
Integrated campaigns
One idea.Every useful channel.
AdIQ develops a clear campaign thought, then plans how television, video, radio, outdoor, print, digital and real-world activity can each make it stronger.
Integrated—not indiscriminate
Being everywhere is not a strategy.
Integration means every selected channel doing a different, useful job while reinforcing the same recognisable idea.
A campaign may need mass reach, explanation, repetition, a local presence or a direct route to action. It does not automatically need every medium. AdIQ begins with the outcome and builds the system around it.
01One central proposition
02A clear role for each channel
03One joined-up audience journey
Fostering in Somerset · Anna’s Story
A story people could meet more than once.
Anna’s Story followed Theo’s Story and extended a creative platform built around children’s stories. Film gave the idea emotional depth; paid media created reach; print, events and community activity gave people more ways to understand fostering and take the next step.
Built as colleaguesAdIQ and Fostering in Somerset’s council communications lead worked as one close campaign team—combining agency experience with the service’s knowledge, responsibility and daily contact with prospective carers.
+44%FOSTER-CARER APPROVALS
+48%WEBSITE TRAFFIC
26FOSTER CARERS RECRUITED
Beyond the film
One campaign.
Many encounters.
The campaign could appear on a screen, on the road, through a radio, at a community event or in someone’s hands—always recognisable, but adapted to the moment and the job it needed to do.
Campaign activity included: television and online film, radio, banner advertising, D6 and D48 outdoor, bus backs, recruitment flyers and event materials.Community engagement also included a writing competition run with Somerset Libraries.
Depth after attention
The advert starts the conversation. The brochure continues it.
The campaign did not stop once somebody noticed it. A detailed fostering brochure carried the visual world into practical guidance: who can foster, the different types of fostering, assessment, support and what happens next.
That continuity matters. People should not feel they have entered an entirely different organisation when they move from an advert to serious consideration.
Design the whole journey
Each channel earns its place.
The creative idea stays coherent, but its behaviour changes. A film can build feeling. Outdoor must communicate quickly. Radio creates a voice. Print adds detail. Events turn recognition into a human conversation.
02 / RADIO
Build familiarity through voice
Carry the proposition into personal listening moments with language people can recognise.
03 / OUTDOOR
Make the campaign present
Reduce the idea to a memorable visual message that works in real viewing conditions.
04 / DIGITAL
Target and invite action
Adapt formats to audiences and placements while providing a direct next step.
05 / PRINT
Add depth and permanence
Give interested people useful information they can absorb, retain and return to.
06 / COMMUNITY
Turn media into participation
Events, partnerships and activities allow the campaign to become a genuine conversation.
A different agency relationship
The best integrated campaigns are integrated behind the scenes too.
Clients bring knowledge that an outside agency cannot manufacture. AdIQ brings creative direction, production and media experience. Working closely—with clear responsibilities but without unnecessary layers—allows better ideas to emerge and practical decisions to happen quickly.
Build the campaign together →Start with the central thought
What should hold it all together?
Tell us what needs to change. AdIQ can shape the proposition, develop the creative platform and plan how each useful channel contributes to the result.
hello@adiq.co.uk →