01 / AWARENESS
Make the unfamiliar feel familiar
Build recognition among a defined audience before they are ready to search, enquire or buy.
YouTube & digital advertising
Reach is easy.Attention is earned.
AdIQ brings creative thinking, intelligent targeting and practical campaign management together—so digital advertising reaches the right people and gives them a reason to keep watching.
61%View rate · Somerset Council
Campaign result · Free Food Bin initiative
One minute.
155,000 views.
A behaviour-change campaign built to explain, persuade and encourage Somerset households to recycle food waste. More than 155,000 counted views came from 253,000 impressions—a strong level of sustained attention for a one-minute advert.
253kImpressions
155kCounted views
188Website visits
Watch the campaign
Time to recycle your food waste. The established campaign characters were designed by SUEZ.
What YouTube can do
Not one job.
Three useful roles.
The right campaign structure depends on what needs to change. YouTube can make a brand familiar, explain a proposition in more depth, or put a relevant message in front of people already showing intent.
02 / PERSUASION
Give the idea room to work
Use sight, sound and story to explain something that cannot be reduced to a search advert or static image.
03 / ACTION
Turn attention into a next step
Connect the campaign to useful actions—website visits, enquiries, calls, downloads or another clearly defined response.
Built for the interruption
The skip button changes the creative.
Online video has to earn the next few seconds. A television advert simply uploaded to YouTube may waste its most valuable opening.
AdIQ plans the idea, structure and opening around the platform, the audience and the campaign objective. The brand should arrive early, but the advert still needs a thought worth staying for.
01Give the opening an immediate reason to watch.
02Design every useful duration as part of the idea—not an afterthought.
03Measure attention and meaningful action, not impressions alone.
Creative and media together
One campaign.
No missing middle.
AdIQ can develop the advert, plan the audience and manage the media—or strengthen one part of a campaign that already has other partners in place.
01
Objective & audience
Define the business outcome, the people who matter and the role YouTube or digital media should play.
02
Creative strategy
Find the proposition, hook and format most likely to earn attention from that audience.
03
Production & adaptation
Create the core film and the lengths, crops, end frames and supporting assets the campaign genuinely needs.
04
Targeting & setup
Build a focused campaign using relevant geography, audiences, search behaviour and first-party insight where available.
05
Measurement
Set up sensible conversion actions and distinguish useful attention from surface-level activity.
06
Optimisation & learning
Use real performance to refine the audience, creative and spend—without pretending a small data set knows more than it does.
The honest answer
YouTube is powerful.
It is not automatically right.
A good media recommendation starts with the audience and objective, not the inventory available to buy. Sometimes YouTube should lead. Sometimes it should support search, television, social, outdoor or radio. AdIQ plans the role before spending the budget.
Talk through the options →Start with the audience
Who needs to notice?
Tell us what you need people to understand, feel or do. AdIQ can shape the idea, produce the creative and plan how it reaches the people who matter.
hello@adiq.co.uk →