Privacy.In plain English.

Who we are

Advertising IQ Ltd (“AdIQ”, “we”, “us” or “our”) is responsible for deciding how and why the personal information described in this notice is used.

Information we collect

We collect only the information reasonably needed to respond to enquiries, provide our services, manage client relationships and run the business.

Enquiries and business contacts

• Your name, organisation, job title and contact details.
• Information you include in an email, contact form, telephone conversation or project brief.
• Records of our correspondence and meetings.

Client and project information

• Information needed to prepare proposals, contracts, creative work, media plans and campaign activity.
• Names and contact details of relevant client personnel, suppliers and project partners.
• Materials you provide for a project, which may include photographs, recordings or other content containing personal information.

Financial and administrative information

• Client identity, billing address, invoices, payments and transaction records.
• Information required for accounting, taxation and legal compliance.

Website information

• Technical information such as IP address, browser, device and server-log data.
• Analytics, advertising and cookie information where those technologies are enabled and the required choice or consent has been obtained.

We normally receive information directly from you or from the organisation you represent. We may also receive business contact information through a referral, project partner or publicly available professional source.

How and why we use information

We use personal information to:

• respond to enquiries and take steps towards entering into a contract;
• prepare proposals, deliver projects and manage client relationships;
• communicate with clients, suppliers, media owners and production partners;
• issue invoices, maintain accounts and meet taxation and legal obligations;
• protect our website, systems and business from misuse or security threats;
• understand website and advertising performance where permitted; and
• establish, exercise or defend legal rights.

Depending on the circumstances, we rely on one or more of the following lawful bases: taking steps at your request before entering into a contract; performing a contract; complying with a legal obligation; our legitimate interests in operating and protecting the business and providing effective services; or consent where the law requires it, including for certain cookies or marketing activities.

We do not sell personal information.

Who we share information with

We share information only where it is reasonably necessary for the purposes described above. Recipients may include:

• IONOS, which provides website and hosting services;
• Microsoft, which provides email and Microsoft 365 services;
• Intuit, which provides QuickBooks Online for accounting records;
• our accountant and other professional advisers;
• production partners, media owners, broadcasters, platforms and suppliers involved in delivering an agreed project;
• Google and YouTube where embedded video, analytics or advertising services are used; and
• regulators, courts, law-enforcement bodies or other authorities where disclosure is required or permitted by law.

We require service providers handling personal information on our behalf to protect it and use it only for the agreed purpose. We do not disclose more information than is reasonably needed.

International processing

Some technology providers and project platforms may process information outside the United Kingdom. Where personal information is transferred internationally, we rely on the safeguards required by UK data-protection law, such as adequacy regulations or approved contractual protections, as applicable.

How long we keep information

We do not keep personal information for longer than it is reasonably needed.

• Preliminary enquiries that do not become client relationships: normally up to 24 months.
• Active client and business contacts: for as long as the working relationship continues and the information remains relevant.
• Project and contractual correspondence: for as long as needed to administer the work and, where appropriate, for up to six years afterwards to deal with contractual, legal or insurance matters.
• Accounting and tax records: normally at least six years from the end of the company financial year to which they relate, or longer where the law requires.
• Telephone contacts: removed when they are no longer needed for the business relationship.
• Website security logs: retained only for the period reasonably required for security, troubleshooting and hosting administration.

We may retain particular information for longer if a dispute, legal claim, regulatory enquiry or other lawful reason requires it.

Website, video and cookies

Our website may use necessary technologies required for security and basic operation. It also contains embedded YouTube videos and may use analytics or advertising-measurement services.

Where consent or another visitor choice is required for a non-essential technology, it will not be used until that choice has been provided. You can review or change your available cookie choices through the website’s cookie controls once they are enabled on the live site.

Third-party services may receive technical information when you choose to play embedded content or allow the relevant cookie category. Their handling of that information is also governed by their own privacy information.

Your rights

Depending on the circumstances, you may have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete information;
• ask us to restrict how information is used;
• object to processing based on legitimate interests or to direct marketing;
• receive certain information in a portable format; and
• withdraw consent where consent is the lawful basis.

These rights are not absolute and may be subject to legal exceptions. We may need to confirm your identity before responding. There is normally no charge for making a request.

Questions, requests and complaints

To ask a question about this notice or exercise a data-protection right, email hello@adiq.co.uk or write to Advertising IQ Ltd at the address above.

If you are unhappy with how we use your information, please contact us first so we have an opportunity to help. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint/.

Changes to this notice

We may update this notice when our services, systems or legal obligations change. The latest version will always be published on this page with its revision date.