TV Advertising Production
Ad IQ’s Creative Director has been writing and producing TV commercials for over 20 years for some of the biggest brand names in the UK. With extensive experience in the advertising and creative industries, and a deep understanding of the creative process Ad IQ produce high-quality creative work, developing effective and impactful TV ads that meet the needs and goals of clients.
We offer a full service from writing copy to delivering the commercial direct to the broadcasters and are responsible for overseeing the creative direction and ensuring that all TV advertising projects meet the company’s high standards for creativity and quality.
Ad IQ has a strong background in creative fields, such as design, advertising, or marketing, and has demonstrated his ability to lead and inspire creative teams to produce effective and engaging work.
Our leadership and experience can help to ensure that projects are completed on time, within budget, and to the highest standards of quality.
Media Buying
Ad IQ do not operate on a share deal basis with media owners so will always be able to negotiate deals line by line across relevant media, meaning you can be confident that your advertising budgets are planned, and spent, with your individual business objectives in mind.
In a share deal arrangement, the media buying company may receive a portion of the revenue or equity in the client’s company in exchange for media services. This type of arrangement can create conflicts of interest and may not always be in the best interest of the client.
By not operating on a share deal basis, Ad IQ shows that their primary focus is on delivering the best possible media services to their clients, rather than benefiting from a share of their clients’ revenue or equity. This approach can help to build trust with clients and establish a more transparent and straightforward business relationship.
Motion Graphics
Motion graphics are the combination of graphics, text, audio, and animation to create a moving image. They are important for branding because they are visually appealing and attention-grabbing, which can help to reinforce a brand’s image and messaging. Ad IQ in Devon is recommended for producing motion graphics because they have the experience and expertise in creating high-quality and effective motion graphics that meet the needs of clients. They are able to understand their client’s objectives and use their technical and creative skills to produce engaging and impactful motion graphics that meet those objectives.
CG Animation
Computer-generated animation (CG animation) is the process of creating moving images using computer software. It is a versatile medium that can be used to create a wide variety of visuals, from simple cartoons to complex 3D movies.
CG animation has several benefits over live-action filming. First, it is much cheaper to produce. Second, it allows for greater creative control. Third, it can be used to create visuals that are not possible with live-action filming, such as fantastical creatures and impossible environments.
Here are some of the benefits of CG animation:
- It is cheaper to produce than live-action filming. This is because there is no need to hire actors, build sets, or purchase props.
- It allows for greater creative control. This is because animators can create any world or character they can imagine.
- It can be used to create visuals that are not possible with live-action filming. This is because animators can create fantastical creatures and impossible environments.
- It can be used to create videos that are more engaging and visually appealing than live-action videos. This is because animators can use a variety of techniques, such as motion capture and facial expressions, to make the characters in their videos feel more real.
If you are looking for a way to create videos that are both cost-effective and visually appealing, then CG animation is a great option.
Character Design
Character design is the process of creating a character for a story, video game, or other form of entertainment. It is a creative process that involves coming up with the character’s appearance, personality, and background.
Character design is important because it helps to create a believable and relatable character that audiences can connect with. When audiences care about the characters in a story, they are more likely to be invested in the story and enjoy it.
Here are some of the things to consider when designing a character:
- Appearance: The character’s appearance should be visually appealing and help to convey their personality. For example, a character who is brave and adventurous might be drawn with a strong jawline and piercing eyes.
- Personality: The character’s personality should be well-defined and consistent throughout the story. The character’s personality should also be believable and relatable.
- Background: The character’s background should be believable and help to explain their personality and motivations. For example, a character who is orphaned might be more likely to be protective of others.
Ad IQ have designed a mattress superhero and a small robot powered by recyclable batteries. These characters are both visually appealing and have well-defined personalities. The mattress superhero is brave and adventurous, while the small robot is curious and helpful. These characters are both believable and relatable, and they would be great additions to any story or video game, or as they were intended, brand mascots.
Brand Mascots
No matter how unique (or common) your company’s name, people will more readily remember the brand personality behind who you are, what you do, and how you do it. There’s no better way to represent what you do best than with a great brand mascot.
A brand mascot is a character that represents your company or product. It can be a real person, animal, or imaginary creature. Mascots can be used to create a fun and memorable image for your brand, and they can also help to build trust and loyalty with customers.
Here are some of the benefits of having a brand mascot:
- Increased brand awareness: A mascot can help to increase brand awareness by making your company or product more visible. When people see a mascot, they are more likely to remember your brand and what it stands for.
- Improved customer engagement: A mascot can help to improve customer engagement by making your brand more relatable and approachable. Customers are more likely to connect with a mascot than with a faceless company or product.
- Increased sales: A mascot can help to increase sales by making your brand more appealing and memorable. When people see a mascot, they are more likely to think about your product and consider buying it.
If you are looking for a way to increase brand awareness, improve customer engagement, and increase sales, then a brand mascot is a great option.
Explainer Videos
Have a product or service which is difficult to explain? Are you products listed on Amazon sites. You can improve sales by including a handy explainer video, either filmed or animated or both. Show off your product in its best light.
An explainer video and a motion graphics video are both types of video content that can be used to communicate information and ideas, but they have different focuses and styles.
An explainer video is a video that provides a simple and straightforward explanation of a product, service, concept, or idea. The primary goal of an explainer video is to educate and inform the viewer in a concise and easy-to-understand manner.
On the other hand, a motion graphics video is a video that uses graphics, text, audio, and animation to tell a story, convey information, or present a concept in a more visually engaging and dynamic way. The focus of a motion graphics video is often on making the content more visually appealing, and the graphics and animation often play a more central role in the video.
Both types of videos have their own strengths and can be used for different purposes, depending on the needs and goals of a particular project. Contact Ad IQ to discuss your specific need.
Product Videos
A product video is a video that showcases a product or service. It can be used to explain how the product works, to demonstrate its features, or to provide a review of the product. Product videos are typically used on the company’s website or in social media marketing campaigns.
Explainer videos are a type of product video that is designed to explain a complex concept or process in a clear and concise way. They are often used to explain how a product works, to demonstrate its features, or to provide a tutorial on how to use the product. Explainer videos are typically shorter than product videos and are often animated.
Here are some of the key differences between product videos and explainer videos:
- Purpose: Product videos are designed to sell a product or service, while explainer videos are designed to explain a complex concept or process.
- Length: Product videos are typically longer than explainer videos.
- Style: Product videos are often live-action, while explainer videos are often animated.
- Content: Product videos focus on the product itself, while explainer videos focus on explaining the concept or process behind the product.
Both product videos and explainer videos can be effective marketing tools. The best type of video for your business will depend on your specific needs and goals.
Corporate Videos
A corporate video is a video that is created for a company to promote its products or services. It can be used to inform customers about the company’s products or services, to build brand awareness, or to generate leads, it can often give a little more general information about the company itself, its history and how its structured. Corporate videos can be used in a variety of ways, including on the company’s website, on social media, or in email marketing campaigns.
Corporate videos are typically created by professional video production agencies, such as Ad IQ. The agency will work with the company to develop a script, storyboard, and shot list. The video will then be shot and edited by the video production agency.
Corporate videos can be a great way to reach a large audience and promote your company’s products or services. They can also be a great way to build brand awareness and generate leads.