For Fostering in Somerset, we continue to deliver a long-running, multi-channel campaign designed to build awareness, change perceptions and drive enquiries over time and not just short bursts of activity.
So far we have produced 12 broadcast-quality videos, supported by a full suite of digital, print and out-of-home materials, including posters, brochures and bus shelter advertising. Alongside this, we developed out-of-the-box engagement ideas such as story-writing competitions and “find the pebble, win a prize” sticker campaigns, helping the message travel further into the community.
By combining TV, video, OOH, digital and creative engagement ideas under one strategy, we helped keep fostering front-of-mind across Somerset, with consistent messaging, strong emotional impact and measurable reach.
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Advertising IQ is a creative advertising agency delivering strategic, high-quality campaigns across TV, video, animation and digital media.
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