Advertising IQ plans, produces and buys regional and national TV campaigns across the UK.
From ITV and Sky AdSmart to Channel 4, Channel 5 and UKTV, we combine strategic media planning with high-impact creative to make television work harder for your brand.
Television remains the most powerful advertising medium for building trust, driving response and delivering long-term effectiveness. The key is knowing how to use it properly.
Television is not just about reach, it’s about attention, emotion and effectiveness.
Research from Thinkbox consistently shows that TV delivers:
We identify who you need to reach and how TV fits into your wider media mix.
We determine channel selection, coverage, budget allocation and flighting.
We develop and produce your broadcast-ready advert.
We negotiate, book and manage airtime to maximise reach and efficiency.
Every campaign begins with clarity.
We define:
TV is not “just booked.” It is strategically deployed.
We write, direct and produce broadcast-ready advertising.
That includes:
Every advert is built to perform creatively and commercially.
Unlike many creative agencies, we plan and buy airtime directly.
We work across:
This means no disconnect between the creative and the schedule.
It also means your budget works harder.
Whether you’re launching in the South West or running a national brand campaign, we structure TV advertising around your objectives.
We have experience buying:
TV advertising is scalable and so are we.
Of total advertising-generated profit comes from TV.
Econometric analysis consistently shows that television delivers the largest share of long-term profit effects compared to other media channels.
(Source: Thinkbox – Profit Ability / econometric meta-analysis studies)
Of people say they trust TV advertising more than social media advertising.
Television remains the most trusted advertising environment in the UK, strengthening brand credibility and effectiveness.
(Source: Thinkbox / Credos Trust in Advertising research)
Of UK adults are reached by commercial TV every week.
No other advertising medium delivers trusted, scaled reach with the same consistency.
(Source: Thinkbox / BARB viewing data)
TV advertising costs vary depending on channel, region, audience and time of year. Regional ITV campaigns can start from accessible budgets, while national campaigns require larger investment. We provide clear, transparent media planning based on your objectives and available spend.
Yes. Television remains one of the most effective advertising channels for building brand trust and driving long-term growth. Independent research consistently shows that TV delivers strong return on investment, particularly when combined with digital activity.
Absolutely. With regional ITV and Sky AdSmart, TV advertising is accessible to small and medium-sized businesses. Targeted campaigns allow you to focus on specific geographic areas or postcode sectors.
Sky AdSmart allows advertisers to target households based on postcode, demographics and viewing data. It enables more precise TV advertising while retaining the impact of broadcast.
Yes. We manage the full Clearcast approval process, ensuring your advert meets UK broadcast standards before airing.
This depends on your business footprint and growth ambitions. Regional TV is ideal for focused coverage and budget efficiency. National campaigns are suitable for brands operating across the UK. We advise on the most effective structure for your goals.
Yes. TV amplifies digital performance. Research shows that search activity, website visits and social engagement increase significantly when TV advertising runs alongside digital media.
Advertising IQ is a creative advertising agency delivering strategic, high-quality campaigns across TV, video, animation and digital media.
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